When analysing the impact of blogs on sales, previous research focused solely on qualitative factors (e.g. trust and credibility). This article, however, answers the question if one can also identify quantitative factors such as the number of followers on social media and similar. For this...

The worldwide ASP market has not developed according to the forecasts of many market researchers. Asymmetric information, also known as quality uncertainty, has hardly been made the subject of discussion in the literature as a potential drawback for the successful development of the ASP market....