Busy mindset has received much attention in affecting individuals’ cognition and behaviors. In picking up on the effect of busy mindset on consumer decisions, we explore it by integrating four different variables (busy mindset, shape preference, need for uniqueness and product scarcity) into...

The sense of initial aging that means the sense of feeling old among the young is ubiquitous nowadays. This research examines the effect of this sense on willingness to engage in experiential creation consumption. Across five preregistered studies, we find that the sense of initial aging...