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The next normal for marketing : the dynamics of a pandemic, provisioning systems, and the changing patterns of daily life
Layton, Roger A.; Domegan, Christine - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 4-14
Persistent link: https://www.econbiz.de/10012668398
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Laytonian writing : some processes and experiences of co-authoring with Roger A. Layton
Domegan, Christine - In: Journal of macromarketing 44 (2024) 2, pp. 332-334
Persistent link: https://www.econbiz.de/10014584736
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Getting things right, diagnose and design in the evolution of community provisioning systems
Layton, Roger A.; Domegan, Christine; Duffy, Sarah Maree - In: Journal of macromarketing 44 (2024) 2, pp. 356-370
Persistent link: https://www.econbiz.de/10014584742
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Unboxing the child influencer paradoxes : a research agenda
Rotimi, Irmine Keta; Yap, Sheau-Fen; Wooliscroft, Ben - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 11/12, pp. 1030-1057
Persistent link: https://www.econbiz.de/10015194101
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A hierarchy of sustainable grocery shopping behaviours : using Rasch modelling to explore adoption groups
Ganglmair-Wooliscroft, Alexandra; Wooliscroft, Ben - In: Journal of consumer behaviour 21 (2022) 6, pp. 1420-1439
Persistent link: https://www.econbiz.de/10013461155
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WEIRD is not enough : sustainability insights from non-weird countries
Wooliscroft, Ben; Ko, Eunju - In: Journal of macromarketing 43 (2023) 2, pp. 171-174
Persistent link: https://www.econbiz.de/10014294184
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Introduction to the special issue on developing research methods and metrics in macromarketing
Stanton, Julie; De Quero-Navarro, Beatriz; Domegan, … - In: Journal of macromarketing 44 (2024) 1, pp. 74-80
Persistent link: https://www.econbiz.de/10014584708
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Systematic theory mapping : deciphering causal complexity of brand externalities
Padela, Shoaib M. Farooq; Wooliscroft, Ben; … - In: Journal of macromarketing 44 (2024) 1, pp. 81-115
Persistent link: https://www.econbiz.de/10014584709