Systematic theory mapping : deciphering causal complexity of brand externalities
Shoaib M. Farooq Padela, Ben Wooliscroft, and Alexandra Ganglmair-Wooliscroft
| Year of publication: |
2024
|
|---|---|
| Authors: | Padela, Shoaib M. Farooq ; Wooliscroft, Ben ; Ganglmair-Wooliscroft, Alexandra |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 1, p. 81-115
|
| Subject: | systems thinking | configurational thinking | causal theory | qualitative data | archival research | systematic literature review | narrative synthesis | content analysis | relational analysis | grounded theory | Bibliometrie | Bibliometrics | Grounded Theory | Grounded theory | Qualitative Methode | Qualitative method | Komplexe Systeme | Complex systems | Systemtheorie | Systems theory | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467231157616 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584709