Issues in evaluating marketing performance and devising appropriate metrics for measurement have taken center stage in marketing thought and practice in recent years. We propose an empirical model that enables a multinational enterprise (MNE) to assess the marketing performance of its...

This paper analyses the relevant aspects of the transition that must be addressed when companies operating in mature markets change from one sales structure to another. In our specific research context, we try to shed light on the transition between one sales configuration based on...

This paper analyses the relevant aspects of the transition that must be addressed when companies operating in mature markets change from one sales structure to another. In our specific research context, we try to shed light on the transition between one sales configuration based on...

This paper analyses the relevant aspects of the transition that must be addressed when companies operating in mature markets change from one sales structure to another. In our specific research context, we try to shed light on the transition between one sales configuration based on...

This paper addresses a computational method to evaluate student performance through convolutional neural network. Image recognition and processing are fundamentals and current trends in deep learning systems, mainly with the outbreak in coronavirus infection. A two-step system is developed...

This paper addresses a computational method to evaluate student performance through convolutional neural network. Image recognition and processing are fundamentals and current trends in deep learning systems, mainly with the outbreak in coronavirus infection. A two-step system is developed...