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Co-creating customer experiences in service ecosystems : a study in a tourist destination

Monferrer Tirado, Diego; Moliner Tena, Miguel Angel; … - In: The journal of services marketing 38 (2024) 10, pp. 1-16

Persistent link: https://www.econbiz.de/10015207222

Sostenibilidad y gastronomía local en los destinos turísticos en el contexto de la Covid-19

Tena, Miguel Ángel Moliner; Tirado, Diego Monferrer; … - In: Revista de marketing y publicidad : revista semestral (2022/2023) 6, pp. 7-34

Persistent link: https://www.econbiz.de/10014388900

Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context

Monferrer Tirado, Diego; Vidal-Meliá, Lidia; Cardiff, John - In: International journal of bank marketing 42 (2024) 6, pp. 1148-1177

Persistent link: https://www.econbiz.de/10015057266

Sustainable service ecosystems from the transformative value perspective : a study in tourism destinations

Moliner-Tena, Miguel Ángel; Monferrer-Tirado, Diego; … - In: Corporate social responsibility and environmental management 30 (2023) 1, pp. 342-357

Persistent link: https://www.econbiz.de/10014245819

La orientación al mercado como determinante de la internacionalización de las nuevas empresas

Blesa, Andreu; Tirado, Diego Monferrer; Meliá, María … - Instituto Valenciano de Investigaciones Económicas (IVIE) - 2008

The main aim of this study is to analyze the factors that can favor the international performance of new companies. Specifically, the paper studies the influence of market orientation on the generation of marketing capabilities, as well as the role of these capabilities in the international...

Persistent link: https://www.econbiz.de/10005212538