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~institution:"International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
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Ernest Dichter
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International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
Springer Fachmedien Wiesbaden
5
Edward Elgar Publishing
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Peter Lang GmbH
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Technische Universität Braunschweig
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Global Islamic Marketing Conference <13., 2022, Istanbul>
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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan
(
ed.
);
Gries, Rainer
(
contributor
); …
-
2010
-
1. publ.
address questions of the transatlantic transfer of the cultures and institutions of consumption and
marketing
"-- …
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