effectiveness -- 13. Advertising, learning and memory -- The Adtrack database -- Television advertisement length -- Television … frequency effect -- Print -- Time and attention -- Multi-media effects -- Conscious and unconscious learning -- The workings of …

The role of learning, training and development in organizations -- The identification of learning, training and … development needs -- The planning and designing of learning, training and development -- Delivering learning, training and … development -- Assessment and evaluation of learning, training and development -- Managing the human resource development function …