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Cahiers africains d'administration publique : revue semestrielle
Journal of marketing management : MM
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
The international review of retail, distribution and consumer research
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
International journal of advertising : the quarterly review of marketing communications
11
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of retailing and consumer services
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Ethics, social responsibility and sustainability in marketing
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
International journal of retail & distribution management
4
Journal of service theory and practice
4
The American economic review
4
Designing and communicating experience
3
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
3
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
3
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
3
Repair, do-it-yourself and circular economy : alternative practices for sustainable consumption
3
Scientific Annals of Economics and Business
3
The journal of brand management : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Consumer culture theory
2
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International journal of quality and service sciences
2
Journal of revenue and pricing management
2
Management for sustainable and inclusive development in a transforming Asia
2
Marketing letters : a journal of research in marketing
2
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
2
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
2
Research in transportation economics
2
The journal of consumer marketing
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Advancing methodological thought and practice
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
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Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
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2
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
3
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
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4
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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5
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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6
Big Data is watching you : opportunities and challenges from the perspective of young adult consumers in Russia
Lichy, Jessica
;
Kachour, Maher
;
Khvatova, Tatiana
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 719-741
Persistent link: https://www.econbiz.de/10011746380
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7
Social influence and green consumption behaviour : a need for greater government involvement
Johnstone, Micael-Lee
;
Hooper, Stephanie
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 827-855
Persistent link: https://www.econbiz.de/10011597218
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