Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Jamie Carlson, Mohammad M. Rahman, Philip J. Rosenberger III and Hartmut H. Holzmüller
| Year of publication: |
August 2016
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| Authors: | Carlson, Jamie ; Rahman, Mohammad Mafizur ; Rosenberger, Philip J. ; Holzmüller, Hartmut H. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 9/10, p. 900-925
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| Subject: | Customer experience | activity theory | perceived value | satisfaction | event tourism | group travel | hierarchical model | Kundenzufriedenheit | Customer satisfaction | Event-Marketing | Event marketing | Tourismuswirtschaft | Tourism industry | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1181099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011612533