Similar Search Results - EconBiz

The effects of impression management on coupon redemption across cultures

Kim, Claire Heeryung; Yi, Youjae - In: Psychology & marketing 33 (2016) 7, pp. 573-583

Persistent link: https://www.econbiz.de/10011508457

Exchange Entitlement Mapping : Theory and Evidence

Charles, Aurélie - 2012

The main aim of this book is to develop and implement an innovative tool: exchange-entitlement mapping, or E-mapping for short. This tool enables us to look at the economic and social opportunities to develop human capabilities for different groups of individuals, depending on their group...

Persistent link: https://www.econbiz.de/10012106309

Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM

Buyova, Daniela; Sanz Blas, Silvia; Cervera-Taulet, Amparo - In: Psychology & marketing 33 (2016) 12, pp. 1054-1061

Persistent link: https://www.econbiz.de/10011627270

To choose (not) to eat healthy : social norms, self-affirmation, and food choice

Ivanic, Aarti S. - In: Psychology & marketing 33 (2016) 8, pp. 595-607

Persistent link: https://www.econbiz.de/10011534712

Determinants and effects of cultural context : a review, conceptual model, and propositions

Manrai, Lalita A.; Manrai, Ajay K.; Lascu, Dana; … - In: Journal of global marketing 32 (2019) 2, pp. 67-82

Persistent link: https://www.econbiz.de/10012201010

Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising

Czarnecka, Barbara; Schivinski, Bruno - In: Journal of global marketing 32 (2019) 4, pp. 219-238

Persistent link: https://www.econbiz.de/10012201029

Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising

Choi, Jin-A.; Lewis, Robert - In: Journal of global marketing 30 (2017) 1, pp. 3-11

Persistent link: https://www.econbiz.de/10011779365

Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views

Desmarais, Fabrice - In: Journal of global marketing 30 (2017) 1, pp. 12-30

Persistent link: https://www.econbiz.de/10011779373

New research on cross-cultural and cross-national comparisons in advertising and consumer behavior

Manrai, Ajay K. - In: Journal of global marketing 31 (2018) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011963047

Cultural meaning, advertising, and national culture : a four-country study

Czarnecka, Barbara; Brennan, Ross; Keles, Serap - In: Journal of global marketing 31 (2018) 1, pp. 4-17

Persistent link: https://www.econbiz.de/10011963049

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