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The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung; Yi, Youjae - In: Psychology & marketing 33 (2016) 7, pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
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The upside of cultural differences : towards a more balanced treatment of culture in cross-cultural management research
Stahl, Günter K.; Miska, Christof; Lee, Hyun-jung; … - In: Cross cultural & strategic management 24 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011626981
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The double-edged sword of cultural distance in international alliances : how perceived cultural distance influences trust and task discourse to drive new product development perfor...
Pesch, Robin; Bouncken, Ricarda B. - In: Cross cultural & strategic management 24 (2017) 1, pp. 33-54
Persistent link: https://www.econbiz.de/10011626994
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Cultivate customer loyalty in national culture : a meta-analysis of electronic banking customer loyalty
Zhang, Liming; Yi, Yuxin; Zhou, Guichuan - In: Cross cultural & strategic management 29 (2022) 3, pp. 698-728
Persistent link: https://www.econbiz.de/10013286193
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Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.; Gómez, Andrés; Carrero, Oliver - In: Psychology & marketing 41 (2024) 4, pp. 697-718
Persistent link: https://www.econbiz.de/10014518784