Narrow search
Showing 1 - 3 of 3
Cover Image
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh; Tripathi, Vibhuti - In: Global business review 23 (2022) 2, pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Cover Image
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Global business review 19 (2018) 6, pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Cover Image
Do long format advertisements sell? : evidence from Indian consumers
Trivedi, Jay P. - In: Global business review 18 (2017) 3, pp. 38-51
Persistent link: https://www.econbiz.de/10011745471