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~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Khamitov, Mansur"
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Industrial marketing management : the international journal for industrial and high-tech firms
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A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur
;
Grégoire, Yany
;
Suri, Anshu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
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Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur
;
Puzakova, Marina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494
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