Narrow search
Showing 1 - 6 of 6
Cover Image
Contagion and learning in business networks
Peters, Linda D.; Pressey, Andrew D.; Johnston, Wesley J. - In: Industrial marketing management : the international … 61 (2017), pp. 43-54
Persistent link: https://www.econbiz.de/10011704294
Cover Image
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund; Ritter, Thomas - In: Industrial marketing management : the international … 102 (2022), pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Cover Image
Integration, knowledge creation and B2B governance : the role of resource hierarchies in financial performance
Adams, Frank G.; Graham, Kenneth W. - In: Industrial marketing management : the international … 63 (2017), pp. 179-191
Persistent link: https://www.econbiz.de/10011730163
Cover Image
Exhibited trust and excessive knowledge specificity : a competitive altruism hypothesis
Suh, Taewon - In: Industrial marketing management : the international … 62 (2017), pp. 51-60
Persistent link: https://www.econbiz.de/10011707051
Cover Image
Actionable marketing knowledge : a close reading of representation, knowledge and action in market research
Diaz Ruiz, Carlos; Holmlund, Maria - In: Industrial marketing management : the international … 66 (2017), pp. 172-180
Persistent link: https://www.econbiz.de/10011776008
Cover Image
Explaining servitization failure and deservitization : a knowledge-based perspective
Valtakoski, Aku - In: Industrial marketing management : the international … 60 (2017), pp. 138-150
Persistent link: https://www.econbiz.de/10011672082