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The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.; Paliwal, Aishwarya; Mazodier, Marc - In: Journal of advertising research 56 (2016) 2, pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
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How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen; Sanchez, Joaquin; Recio, Teresa - In: Journal of advertising research 58 (2018) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
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Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane; Wakefield, Kirk; Keller, Kevin Lane; … - In: Journal of advertising research 61 (2021) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
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Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.; Cobbs, Joe B.; Albano, Benjamin; … - In: Journal of advertising research 61 (2021) 1, pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
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Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya; Morino, Tatsuaki; Takeda, Fumiko - In: Journal of advertising research 60 (2020) 4, pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
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Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia; Martin, Annabel; Toti, Jean-François - In: Journal of advertising research 62 (2022) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
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Do sport sponsorship announcements help or hurt rival sponsors' market values? : comparing the stock returns of sponsors and their rivals in the United States and Japan
Takeda, Fumiko - In: Journal of advertising research 62 (2022) 2, pp. 167-176
Persistent link: https://www.econbiz.de/10013325502
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The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close; Krishen, Anjala S.; Lacey, … - In: Journal of advertising research 62 (2022) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10013186363