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Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian - In: Journal of business-to-business marketing 28 (2021) 4, pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
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Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.; Brink, Kyle E. - In: Journal of business-to-business marketing 22 (2015) 4, pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
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Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng; Fang, Shyh-Rong - In: Journal of business-to-business marketing 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
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An integrative framework of buyer-supplier negative relationships quality and dysfunctional interfirm conflict
Prince, Melvin; Palihawadana, Dayananda; Davies, Mark A. P. - In: Journal of business-to-business marketing 23 (2016) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10011606403
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The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven - In: Journal of business-to-business marketing 23 (2016) 3, pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
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Trusting beliefs and loyalty in B-to-B self-services
Skard, Siv; Nysveen, Herbjørn - In: Journal of business-to-business marketing 23 (2016) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10011637113
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Impact of traditional Chinese culture on business-to-business relationship marketing and service firm performance
Liao, Kun-Hsi - In: Journal of business-to-business marketing 23 (2016) 4, pp. 277-291
Persistent link: https://www.econbiz.de/10011637114
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The categories, rules, and demonstrations of guanxi in Chinese society
Chang, En-Chung; Chou, Ting-Jui; Huang, Chungming; Wang, Xun - In: Journal of business-to-business marketing 23 (2016) 4, pp. 311-325
Persistent link: https://www.econbiz.de/10011637124
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The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale - In: Journal of business-to-business marketing 24 (2017) 3, pp. 183-199
Persistent link: https://www.econbiz.de/10011763039