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When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk; Akdeniz, M. Billur; Kirca, Ahmet H. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
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Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
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Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet; Griffith, David A.; Yılmaz, Tuba - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
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Eco-friendly product development strategy : antecedents, outcomes, and contingent effects
Katsikeas, Constantine S.; Leonidou, Constantinos N.; … - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 660-684
Persistent link: https://www.econbiz.de/10011614076
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Utilizing customer knowledge in innovation : antecedents and impact of customer involvement on new product performance
Cui, Anna Shaojie; Wu, Fang - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 516-538
Persistent link: https://www.econbiz.de/10011563229
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Frontline employees' collaboration in industrial service innovation : routes of co-creation's effects on new service performance
Santos Vijande, María Leticia; López Sánchez, José … - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 350-375
Persistent link: https://www.econbiz.de/10011489078
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Using product development information to spur the adoption of continuous improvement products
Ho-Dac, Nga N.; Kumar, Minu; Slotegraaf, Rebecca J. - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1156-1173
Persistent link: https://www.econbiz.de/10012386883
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What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa; Sorescu, Alina; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
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New product introductions for low-income consumers in emerging markets
Arunachalam, S.; Bahadir, S. Cem; Bharadwaj, Sundar G.; … - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
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Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana; Rubera, Gaia - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297