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Le rôle des imaginaires dans la construction d’un marché innovant : une étude ethnomarketing du marché des nanotechnologies
Bellion, Amélie
;
Robert-Demontrond, Philippe
- In:
Recherche et applications en marketing
33
(
2018
)
2
,
pp. 27-49
Persistent link: https://www.econbiz.de/10012024149
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