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The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia; Cavalheiro, Rita - In: The journal of brand management : an international journal 29 (2022) 1, pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar; Velayudhan, Sanal Kumar - In: The journal of brand management : an international journal 22 (2015) 9, pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
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An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 23 (2016) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
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Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.; Machado, Joana César; … - In: The journal of brand management : an international journal 23 (2016) 2, pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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The magic of "great" linked to product names
Martínez, Jose A. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10011459526
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Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228
Persistent link: https://www.econbiz.de/10011459533