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~language:"eng"
~subject:"Markenführung"
~type_genre:"Book section"
~type_genre:"Non-commercial literature"
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
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2
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2
Cultural marketing and metaverse for consumer engagements
1
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Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
Entrepreneurship and enterprise development in Africa
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
Handbook of research on IoT, digital transformation, and the future of global marketing
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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New techniques for brand management in the healthcare sector
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.
;
Dube, Jean-Pierre H.
;
Gentzkow, …
-
2010
Persistent link: https://www.econbiz.de/10008991105
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Branding and
marketing
in the pharmaceutical industry
Vaz, Nafisa Fatima Maria
;
Parulekar, Ajit
- In:
New techniques for brand management in the healthcare sector
,
(pp. 32-43)
.
2021
Persistent link: https://www.econbiz.de/10012515640
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3
Marketing
oil and gas brands in Africa
Oppong, Riverson
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 83-97)
.
2021
Persistent link: https://www.econbiz.de/10012651440
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Branding and
marketing
Nigerian churches on social media
Ayeni, Oluwadamilola Blessing
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 99-119)
.
2021
Persistent link: https://www.econbiz.de/10012651441
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Marketing
communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
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Marketing
communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
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Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah
;
Ibelegbu, Oserere
;
Chukwuka, Blessing
- In:
Marketing Communications and Brand Development in …
,
(pp. 131-155)
.
2022
Persistent link: https://www.econbiz.de/10013280193
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Marketing
communications : embedding sustainability practices in a changing world
Adeola, Ogechi
;
Olaniyi, Evans
- In:
Marketing Communications and Brand Development in …
,
(pp. 287-307)
.
2022
Persistent link: https://www.econbiz.de/10013280206
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9
Brand purpose and purpose-driven
marketing
: the new digital
Gülmez, Emrah
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 330-361)
.
2021
Persistent link: https://www.econbiz.de/10012816098
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The Prada trend : brand building at the intersection of design, art, technology, and retail experience
Masé, Stefania
;
Silchenko, Ksenia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 125-153)
.
2017
Persistent link: https://www.econbiz.de/10012267945
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