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~subject:"marketing"
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3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti
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The evolution of business in the cyber age : digital …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012230043
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Musings on a distinguished methods career and beyond
Hair, Joe
- In:
Advancing methodological thought and practice
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(pp. 13-24)
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2020
Persistent link: https://www.econbiz.de/10012316244
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Supply licensing when the manufacturer strategically commits to invest in R&D
Usta, Mericcan
;
Erhun, Feryal
;
Hausman, Warren H.
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2013
Persistent link: https://www.econbiz.de/10011523068
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Increasing financial inclusion in the Muslim world : evidence from an Islamic finance
marketing
experiment
Karlan, Dean
;
Osman, Adam
;
Shammout, Nour
-
2020
Persistent link: https://www.econbiz.de/10012239312
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A
marketing
perspective on innovation
Mohr, Jakki
- In:
Disciplinary perspectives on innovation
,
(pp. 123-148)
.
2019
Persistent link: https://www.econbiz.de/10012157565
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Big data and
marketing
analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh
;
Misra, Sanjog
;
Hornbuckle, William J., IV.
-
2013
-
This version: Dec 20, 2013
Persistent link: https://www.econbiz.de/10010411711
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Social media and quality management : exploring the connections
Lagrosen, Stefan
- In:
Key challenges and opportunities for quality, …
,
(pp. 117-128)
.
2021
Persistent link: https://www.econbiz.de/10012506159
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Sites of states with a dynamically developing socio-political structure and economy : analyzing forms and methods of obtaining competitive advantages of transnational (global) comp...
Sozinova, Anastasia A.
;
Meteleva, Olesya A.
- In:
Current Problems of the World Economy and International …
,
(pp. 233-242)
.
2022
Persistent link: https://www.econbiz.de/10013262889
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Managing consumer capitalism : artists, engineers, and psychologists as new
marketing
experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
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Anthropomorphism in artificial intelligence : a review of empirical work across domains and insights for future research
Uysal, Ertugrul
;
Alavi, Sascha
;
Bezençon, Valéry
- In:
Artificial intelligence in marketing
,
(pp. 273-308)
.
2023
Persistent link: https://www.econbiz.de/10014307161
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