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Power to consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - ICORIA <16., 2017, Gent> - 2018
Persistent link: https://www.econbiz.de/10011917424
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Advances in Advertising Research IX : Power to Consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - 2018
Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany …
Persistent link: https://www.econbiz.de/10012395869