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Launch activities and timing in new product development

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Cross-functional integration in the sustainable new product development process : the role of the environmental specialist

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The performance effects of combining rationality and intuition in making early new product idea evaluation decisions

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From the special issue editors: global business-to-business marketing

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The effect of entrepreneurial orientation, willingness to change, and development culture on new product exploration in small enterprises

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Serial Innovators : How Individuals Create and Deliver Breakthrough Innovations in Mature Firms

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Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who...

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Strategic orientation and new product development performance : the role of networking capability and networking ability

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The high-end bias : a decision-maker preference for premium over economy innovations

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