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The performance effects of combining rationality and intuition in making early new product idea evaluation decisions

Eling, Katrin; Langerak, Fred; Griffin, Abbie - In: Creativity and innovation management 24 (2015) 3, pp. 464-477

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The role of entrepreneurial marketing in new technology ventures first product commercialisation

Ahmadi, Hormoz; O'Cass, Aron - In: Journal of strategic marketing 24 (2016) 1, pp. 47-60

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Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy

Heirati, Nima; O'Cass, Aron - In: Asia Pacific journal of management : APJM ; a … 33 (2016) 2, pp. 411-433

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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties

Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80

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The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies

Sok, Phyra; O'Cass, Aron; Miles, Morgan P. - In: Journal of small business management : JSBM ; a joint … 54 (2016) 3, pp. 805-826

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Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience

Ahmadi, Hormoz; O'Cass, Aron - In: Industrial marketing management : the international … 68 (2018), pp. 95-105

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Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance

Heirati, Nima; O'Cass, Aron; Sok, Phyra - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1038-1050

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Serial Innovators : How Individuals Create and Deliver Breakthrough Innovations in Mature Firms

Griffin, Abbie; Price, Raymond L.; Vojak, Bruce - 2020

Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who...

Persistent link: https://www.econbiz.de/10014479550

The high-end bias : a decision-maker preference for premium over economy innovations

Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014529422