We examine the problem of how a content provider, specifically the National Academies Press (NAP), can optimally price the different forms of its product—print and PDF—that it sells online. Whereas products in the traditional product line generally tend to be substitutes, the different...

As the online channel matures, many firms are finding that an understanding of how their online customers' preferences and choices vary across geographical markets can be very useful. In this paper, we propose a spatial multinomial model of customer choice and illustrate how spatial modeling of...