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~subject:"Advertising effects"
~subject:"Broadcast"
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Advertising effects
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182
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144
television
55
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36
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36
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31
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European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
39
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1
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
Designing to engage a
television
audience : how are different media used in TV ident creation?
Macdonald, Iain
- In:
Arts and the market
5
(
2015
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
Saved in:
5
Fluid typography : transforming letterforms in
television
idents
Brownie, Barbara
- In:
Arts and the market
5
(
2015
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10011439895
Saved in:
6
Mass media effects on trading activities :
television
broadcasting evidence from Japan
Aman, Hiroyuki
;
Kasuga, Norihiro
;
Moriyasu, Hiroshi
- In:
Applied economics
50
(
2018
)
42
,
pp. 4522-4539
Persistent link: https://www.econbiz.de/10012061197
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7
The relative influence of advertising and word-of-mouth on viewing new season
television
programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
8
Retaining the primetime
television
audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
9
Ad ratings when a marketer runs two commercial messages in one
television
program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
10
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
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