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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business...
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It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be. After examining the...
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This volume of Advances in Econometrics contains a selection of papers presented at the "Econometrics of Complex Survey … papers included in this volume span a range of methodological and practical topics including survey collection comparisons … complex survey data.For academics and students with an interest in econometrics and the ways in which complex survey data can …
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