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Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.; Reisenbichler, Martin; Reutterer, … - In: Artificial intelligence in marketing, (pp. 125-145). 2023
Persistent link: https://www.econbiz.de/10014307019
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Discernment of youth towards e-retailing in Asian and Gulf marketing territories
Mathews, Soney; Varshney, Seema; Jassel, Jagdeep Singh - In: E-retailing challenges and opportunities in the global …, (pp. 183-204). 2016
Persistent link: https://www.econbiz.de/10011506292
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Connected Cars als Instrument des Customer Relationship Managements
Holland, Heinrich - In: Dialogmarketing Perspektiven 2018/2019 : Tagungsband …, (pp. 67-92). 2019
Persistent link: https://www.econbiz.de/10011999956
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The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy; Melanthiou, Yioula - In: The synergy of business theory and practice : advancing …, (pp. 239-260). 2019
Persistent link: https://www.econbiz.de/10012105754
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Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep - In: Strategies and tools for managing connected consumers, (pp. 46-69). 2020
Persistent link: https://www.econbiz.de/10012106733
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Digital marketing : relationship between real Madrid's actions and brand promotion and customer loyalty
Mota, Cesar Silvério Pereira da; Isaías, Pedro - In: User innovation and the entrepreneurship phenomenon in …, (pp. 28-49). 2018
Persistent link: https://www.econbiz.de/10011761709
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The development of interpersonal trust between the consultant and client in the course of the consulting process
Mauerer, Christian - In: Advances in consulting research : recent findings and …, (pp. 273-298). 2019
Persistent link: https://www.econbiz.de/10011928516
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Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla; Činjarević, Merima - In: Handbook of research on technology applications for …, (pp. 123-140). 2021
Persistent link: https://www.econbiz.de/10012307778
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The tacit knowledge through the customer experience : conceptualization, externalization methods, and use application to Tunisian Thalassotherapy centers
Jaziri-Bouagina, Dhouha - In: Handbook of research on tacit knowledge management for …, (pp. 1-29). 2017
Persistent link: https://www.econbiz.de/10011670112