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~subject:"Market research"
~type_genre:"Aufsatz im Buch"
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Handbook of research methods for marketing management
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Alles nur ein Spiel? : Gamification-Ansätze in der Marktforschung
Tuschl, Stefan
;
Meister, Sandra
;
Laube, Sarah
- In:
Marktforschung der Zukunft - Mensch oder Maschine? : …
,
(pp. 189-215)
.
2016
Persistent link: https://www.econbiz.de/10011550395
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methods
Kaye, Linda K.
- In:
Psychological and behavioral examinations in cyber security
,
(pp. 253-265)
.
2018
Persistent link: https://www.econbiz.de/10011809668
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Consumer behavior
research
methods
Chrysochou, Polymeros
- In:
Consumer perception of product risks and benefits
,
(pp. 409-428)
.
2017
Persistent link: https://www.econbiz.de/10011653736
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Mobile ethnography : a customer experience
research
method
for innovation
Bosio, Birgit
;
Rainer, Katharina
;
Stickdorn, Marc
- In:
Handbook of research methods for marketing management
,
(pp. 242-259)
.
2021
Persistent link: https://www.econbiz.de/10013171807
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5
Mixed methods in agricultural marketing
research
: building trust amongst participants
Hay, Rachel
- In:
Handbook of research methods for marketing management
,
(pp. 261-282)
.
2021
Persistent link: https://www.econbiz.de/10013171811
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6
Musings on a distinguished methods career and beyond
Hair, Joe
- In:
Advancing methodological thought and practice
,
(pp. 13-24)
.
2020
Persistent link: https://www.econbiz.de/10012316244
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