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Relationship marketing
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Handbook of research on customer engagement
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Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
13
Insights, innovation, and analytics for optimal customer engagement
11
Brand the Future : systematische Markenentwicklung im B2B
9
Developing digital marketing : relationship perspectives
9
Customer engagement marketing
8
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
8
The Routledge handbook of service research insights and ideas
8
Commodity Marketing : Strategies, Concepts, and Cases
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
7
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
7
Strategic uses of social media for improved customer retention
6
The Oxford handbook of strategic sales and sales management
6
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
5
Handbook of research on technology applications for effective customer engagement
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Measuring consumer behavior in hospitality for enhanced decision making
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Artificial intelligence in marketing
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Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Marketing und Innovation in disruptiven Zeiten
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
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New insights on trust in business-to-business relationships : a multi-perspective approach
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Politik und Wirtschaft
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Strategies and tools for managing connected consumers
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
4
A Research Agenda for Service Marketing
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Complex AI dynamics and interactions in management
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Contemporary issues in digital marketing
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E-retailing challenges and opportunities in the global marketplace
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Management and marketing for improved retail competitiveness and performance
3
Strategic corporate communication in the digital age
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A handbook of management theories and models for office environments and services
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Artificial intelligence and machine learning in business management : concepts, challenges, and case studies
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Building consumer-brand relationship in luxury brand management
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Channel strategies and marketing mix in a connected world
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Contemporary approaches of digital marketing and the role of machine intelligence
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ECONIS (ZBW)
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1
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
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2
Conceptualizing resource integration to advance service innovation
Colurcio, Maria
;
Caridà, Angela
;
Edvardsson, Bo
- In:
Innovating in practice : perspectives and experiences
,
(pp. 237-259)
.
2017
Persistent link: https://www.econbiz.de/10011569973
Saved in:
3
Relationships in marketing and optimal control
Fruchter, Gila E.
- In:
Models and methods in economics and management science …
,
(pp. 95-106)
.
2014
Persistent link: https://www.econbiz.de/10011551847
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4
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
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5
Kundenorientierung, Kundenzentrierung und Customer-Dominant Logic : welche Beiträge leisten die Konzepte für die kundenorientierte Unternehmensführung?
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 109-145)
.
2023
Persistent link: https://www.econbiz.de/10013555049
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6
The management of CRM information systems in small B2B service organisations : a comparison between French and British firms
Gurău, Călin
- In:
Enterprise information systems for business integration …
,
(pp. 454-467)
.
2010
Persistent link: https://www.econbiz.de/10011478437
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7
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
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8
Business intelligence within the customer relationship management sphere
Partanen, Jukka
;
Jajaee, Sharareh Mansouri
;
Cavén, Ossi
- In:
Real-time strategy and business intelligence : …
,
(pp. 123-147)
.
2017
Persistent link: https://www.econbiz.de/10011933883
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9
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
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10
Trust in relationships with agri-food distribution
Ouhna, Laila
- In:
New insights on trust in business-to-business …
,
(pp. 103-119)
.
2019
Persistent link: https://www.econbiz.de/10012405544
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