"A vibrant literature has emerged that suggests willingness to pay and willingness to accept measures of value are quite different for inexperienced consumers but that value differences erode with market experience. One potential shortcoming of this literature is that market experience is...

The traditional approach in experimental economics is to use a between-subject design: the analyst places each unit in treatment or control simultaneously and recovers treatment effects via differencing conditional expectations. Within-subject designs represent a significant departure from this...