Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning --...

The nature of market orientation and its impact on business performance and other related outcomes have been extensively researched in a range of service contexts including tourism. In contrast, our understanding of the factors that influence market orientation is still limited. This paper...

Purpose – The purpose of this paper is to investigate the joint effects of market orientation (MO) and corporate social responsibility (CSR) on firm performance. Design/methodology/approach – Data were collected via a questionnaire survey of star-rated hotels in China and a total of 143...

Purpose – The purpose of this paper is to investigate the joint effects of market orientation (MO) and corporate social responsibility (CSR) on firm performance. Design/methodology/approach – Data were collected via a questionnaire survey of star‐rated hotels in China and a total of 143...

Purpose – This paper aims to report on a study that contributes to the understanding of the determinants of corporate social responsibility (CSR) in the largest emerging market, namely China. Design/methodology/approach – The approach is a survey of 600 hotels that resulted in 143 returned...

Purpose – The paper aims to explore the role of market orientation in the multinational company's subsidiary's business performance. Design/methodology/approach – The paper is based on a questionnaire survey/analysis of a sample of 252 foreign subsidiaries in the UK. Findings – The paper...

The impact of market orientation on business performance has been extensively studied in a wide range of business environments including those in which the multi-national corporation (MNC) subsidiaries operate. What remains unclear is, however, whether the relationship between market orientation...