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Brand management
13
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Fetscherin, Marc
39
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The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
2
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
3
Guest editorial: 30 years of brand relationship research
Fetscherin, Marc
;
Veloutsou, Cleopatra
- In:
The journal of product & brand management
33
(
2024
)
4
,
pp. 413-418
Persistent link: https://www.econbiz.de/10015165132
Saved in:
4
Special issue: 30 Years of brand relationship research
Fetscherin, Marc
(
ed.
);
Veloutsou, Cleopatra
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10015165148
Saved in:
5
The medical tourism index : scale development and validation
Fetscherin, Marc
;
Stephano, Renée-Marie
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 539-556
Persistent link: https://www.econbiz.de/10011419305
Saved in:
6
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
7
How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
Saved in:
8
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
9
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
10
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
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