The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Year of publication: |
2024
|
---|---|
Authors: | Cayolla, Ricardo ; Biscaia, Rui ; Baumeister, Roy F. ; Fetscherin, Marc ; Brito-Costa, Sonia ; Duarte, Isabel C. ; Castelo-Branco, Miguel |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 2, p. 842-854
|
Subject: | Arbeitsgruppe | Team | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Emotion | Sport | Sports | Neuroökonomie | Neuroeconomics | Sportmarketing | Sports marketing |
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