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ECONIS (ZBW)
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1
Survival of the greenest : how evolutionary motives affect sustainability campaign message persuasiveness
Wilkie, Dean C. H.
;
Hill, Sally Rao
;
Silva, Ruhani Angana
; …
- In:
European journal of marketing
58
(
2024
)
12
,
pp. 2705-2731
Persistent link: https://www.econbiz.de/10015198444
Saved in:
2
Hedonic and eudaimonic well-being outcomes from co-creation roles : a study of vulnerable customers
Sharma, Shikha
;
Conduit, Jodie
;
Hill, Sally Rao
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 397-411
Persistent link: https://www.econbiz.de/10011742719
Saved in:
3
Engagement in online communities : implications for consumer price perceptions
Nguyen, Long Thang Van
;
Conduit, Jodie
;
Lu, Vinh Nhat
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10011591960
Saved in:
4
Developing service climate in local vs. foreign firms in smaller Asian emerging markets : a resource-based and social exchange perspective
Hung Trong Hoang
;
Hill, Sally Rao
;
Freeman, Susan Kathleen
- In:
The international journal of human resource management
28
(
2017
)
3/4
,
pp. 627-656
Persistent link: https://www.econbiz.de/10011709162
Saved in:
5
The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?
Nguyen, Long Thang Van
;
Lu, Vinh Nhat
;
Hill, Sally Rao
; …
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10012110329
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6
A cross-country comparison of online deal popularity effect
Kao, Karen C.
;
Hill, Sally Rao
;
Troshani, Indrit
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502700
Saved in:
7
Collective empowerment in online communities : conceptualization, scale refinement, and validation
Nguyen, Long Thang Van
;
Conduit, Jodie
;
Lu, Vinh Nhat
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10012483469
Saved in:
8
Consumer attitudes toward AI-generated ads : appeal types, self-efficacy and AI's social role
Chen, Yaqi
;
Wang, Haizhong
;
Hill, Sally Rao
;
Li, Binglian
- In:
Journal of business research : JBR
185
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015147812
Saved in:
9
Developing a service quality scale for artificial intelligence service agents
Noor, Nurhafihz
;
Hill, Sally Rao
;
Troshani, Indrit
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1301-1336
Persistent link: https://www.econbiz.de/10013350961
Saved in:
10
When does service employee's accent matter? : examining the moderating effect of service type, service criticality and accent service congruence
Hill, Sally Rao
;
Tombs, Alastair G.
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1985-2013
Persistent link: https://www.econbiz.de/10013352675
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