In recent research, two views of the possible postmodern consumer have emerged. One view, advanced by Firat and Venkatesh, postulates that the consumer has increased expressive flexibility and is therefore liberated from prior ideologically‐created restraints. A second view, provided by...

Purpose: This paper aims to explain a celebrity’s deep resonance with consumers by unpacking the individual constituents of a celebrity’s polysemic appeal. While celebrities are traditionally theorised as unidimensional semiotic receptacles of cultural meaning, the authors conceptualise...

Hill, Gaines, and Wilson [Hill RP, Gaines, J, Wilson RM. Consumer behavior, extended self, and sacred consumption: An alternative perspective from our animal companions, J Bus Res this issue.] provide us with a stimulating, moving account of consumers' relationships with their animal companions...

The effects of obesity have become practically ubiquitous in the US. This book aims to provide an alternative framework through which to explore the important and controversial obesity debate that has spilled over from the medical community. This book is not about obesity as a medical condition,...

The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior...

This article examines single baby boom consumers on demographic and psychographic dimensions tested in a survey of 267 respondents. We found differences between singles and marrieds in social self‐image, age identification, nature and frequency of leisure activities, and shopping habits....

Explanations for differences in preference reversals between separate and joint evaluations of options are generally based on the assumption that individuals rely on task-given attribute information in their value construction. However, decision-makers also draw on personally-salient, reflexive...

Introspection in its various forms, names, paradigmatic controversies and especially its power for insight has earned its place as a topic for a special issue. Here, I introduce this issue in terms of the introspections it contains and introspect a bit myself mainly through introspective thought...