'Roy and Jan have assembled a timely snapshot of our current understanding of ecotourism, both as a concept worthy of scientific inquiry and as an increasingly significant segment of global commerce and industry. A terrific piece of work!' (Sam Ham, University of Idaho, US). -- 'In the 30 or so...

A common theme in the tourism literature is that tourists are motivated to travel to escape from ordinariness. This may lead to the assumption that the activities tourists choose to undertake in a region are motivated by the same desire for the extraordinary. Some studies have found travellers...