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Hiram Ting
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Asia Pacific Journal of Marketing and Logistics
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Journal of consumer behaviour : an international research review
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1
Sales promotion : the role of equity sensitivity
Fam, Kim-Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
2
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
3
How to save the wounded self: Power distance belief's moderation of self‐identity threat and status‐related consumption
Cui, Hong‐jing
;
Fam, Kim-Shyan
;
Zhao, Tai‐yang
;
Xu, Wei
- In:
Journal of Consumer Behaviour
19
(
2019
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012188913
Saved in:
4
Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Negricea, Costel
;
Fam, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
Saved in:
5
Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Thu, Nguyen N. Q.
;
Kadirov, Djavlonbek
;
Fam, Kim-Shyan
; …
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10014368392
Saved in:
6
Muslim religiosity and purchase intention of different categories of Islamic financial products
Newaz, Farhana Tahmida
;
Fam, Kim-Shyan
;
Sharma, Revti Raman
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10011537500
Saved in:
7
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim-Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
8
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim-Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
9
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim-Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
10
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim-Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
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