Perceptions of offensive advertising elements : a China-US comparison
David S. Waller; Timothy P. Christy; Kim-Shyan Fam
| Year of publication: |
2008
|
|---|---|
| Authors: | Waller, David S. ; Christy, Timothy P. ; Fam, Kim-Shyan |
| Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549-X. - Vol. 14.2008, 3/4, p. 325-343
|
| Subject: | Internationales Marketing | International marketing | Werbung | Advertising | Vergleich | Comparison | China | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003808503