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Firm capabilities and growth : the moderating role of market conditions

Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 76-92

Persistent link: https://www.econbiz.de/10011637154

Customer satisfaction and firm profits in monopolies : a study of utilities

Bhattacharya, Abhi; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing research 58 (2021) 1, pp. 202-222

Persistent link: https://www.econbiz.de/10012426513

The impact of unprofitable customer management strategies on shareholder value

Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 246-269

Persistent link: https://www.econbiz.de/10012290948

Examining why and when market share drives firm profit

Bhattacharya, Abhi; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 86 (2022) 4, pp. 73-94

Persistent link: https://www.econbiz.de/10013258876

What drives brand equity? : a comprehensive study of price and volume premiums

Zhu, John Jianjun; Gruca, Thomas S.; Rego, Lopo L. - In: Marketing accountability for marketing and …, (pp. 75-109). 2021

Persistent link: https://www.econbiz.de/10012653809

Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention

Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602

Persistent link: https://www.econbiz.de/10013271783

Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare"

Morgan, Neil A. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 91-97

Persistent link: https://www.econbiz.de/10011429342

Researching marketing capabilities : reflections from academia

Morgan, Neil A. - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 381-385

Persistent link: https://www.econbiz.de/10012162477

Morgan, Neil A.; Rego, Lopo L. - In: Marketing Science 27 (2008) 3, pp. 533-534

We examine the ability of the “Net Promoter” of Morgan and Rego (2006) measure constructed using behavioral word-of-mouth (WOM) data to provide insights into the Net Promoter<sup>©</sup> customer loyalty concept popularized by Reichheld (2003), which is indicated by a score constructed using...

Persistent link: https://www.econbiz.de/10008787643

Research in marketing strategy

Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 4-29

Persistent link: https://www.econbiz.de/10011996664