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The creative knife : does interference dull the edge of creativity effectiveness?

Lehnert, Kevin; Till, Brian; Coble, Kyle; Arnold, Mark J. - In: Journal of advertising 52 (2023) 4, pp. 558-577

Persistent link: https://www.econbiz.de/10014339493

The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning

Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39

Persistent link: https://www.econbiz.de/10011500430

Toward a theory of customer engagement marketing

Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 312-335

Persistent link: https://www.econbiz.de/10011684966

Family involvement, environmental turbulence, and R&D investment : evidence from Listed Chinese SMEs

Yang, Jie; Ma, Jieqiong; Zhao, Hongxin; Cater, John James; … - In: Small business economics : an entrepreneurship journal 53 (2019) 4, pp. 1017-1032

Persistent link: https://www.econbiz.de/10012269782

To touch or not to touch : examining the role of choice set size

Liu, Steven; Kaikati, Andrew M.; Arnold, Mark J. - 2023

Persistent link: https://www.econbiz.de/10014290768

The effect of brand crises on endorser reputation and endorsement portfolios

Johnson, Clark D.; Bauer, Brittney C.; Arnold, Mark J. - In: Psychology & marketing 39 (2022) 7, pp. 1385-1397

Persistent link: https://www.econbiz.de/10013280106

Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Jones, Michael A.; Reynolds, Kristy E.; Arnold, Mark J. - In: Journal of Business Research 59 (2006) 9, pp. 974-981

Persistent link: https://www.econbiz.de/10005465848

Customer delight in a retail context: investigating delightful and terrible shopping experiences

Arnold, Mark J.; Reynolds, Kristy E.; Ponder, Nicole; … - In: Journal of Business Research 58 (2005) 8, pp. 1132-1145

Persistent link: https://www.econbiz.de/10005474055

Collaborative consumption, social distance and the extended self

Frechette, Michael; Arnold, Mark; Kaikati, Andrew; … - In: Journal of Consumer Marketing 37 (2020) 4, pp. 413-422

Purpose: This paper aims to look at the exchange context of peer-to-peer (P2P) collaborative consumption (e.g. Uber and Airbnb). Specifically, the paper examines the effect that the sharing of a personal possession, such as a car or apartment, may have on the consumer....

Persistent link: https://www.econbiz.de/10012277345

A model of cultural intelligence and global identity

Randrianasolo, Arilova; Semenov, Alexey; Arnold, Mark; … - In: Journal of Consumer Marketing 37 (2020) 7, pp. 821-832

Purpose: This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The...

Persistent link: https://www.econbiz.de/10012277354