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How success and uncertainty compel interest in related goods : playoff probability and out-of-market television viewership in the National Football League

Tainsky, Scott; Xu, Jie; Mills, Brian; Salaga, Steven - In: Review of industrial organization : RIO 48 (2016) 1, pp. 29-43

Persistent link: https://www.econbiz.de/10011438283

Online-Sehen : Qualität und Akzeptanz von Web-TV

Klosa, Oliver - 2016

Die vorliegende Studie befasst sich mit dem Forschungsgegenstand Web-TV im Hinblick auf Qualität und Akzeptanz. Mittels eines triangulatorischen Methodenansatzes wird Web-TV aus den Perspektiven der Anbieter, der Nutzer und anhand exemplarischer Angebote analysiert. Dazu wurde ein...

Persistent link: https://www.econbiz.de/10011544888

The incidence of incentives for t-commerce acceptance : improving television as a distribution channel

Arroyo-Cañada, Francisco-Javier; Gil-Lafuente, Jaime - In: The journal of business & industrial marketing 31 (2016) 3, pp. 426-435

Persistent link: https://www.econbiz.de/10011524039

Comparative television aadvertising in the United States : a thirty-year update

Beard, Fred K. - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 183-195

Persistent link: https://www.econbiz.de/10011529756

Local broadcast viewership in Major League Soccer

Sung, Hojun; Mills, Brian; Mondello, Michael - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 106-118

Persistent link: https://www.econbiz.de/10011998388

Recycling problems and modernizing the solution : doing institutional maintenance work on swedish public service television

Norbäck, Maria - In: Journal of management inquiry 28 (2019) 1, pp. 94-112

Persistent link: https://www.econbiz.de/10012003456

Managing television commercial inventory under competition : an equilibrium analysis

Geng, Qin; Mallik, Suman - In: Decision sciences : DS 50 (2019) 1, pp. 170-201

Persistent link: https://www.econbiz.de/10012060489

Mass media effects on trading activities : television broadcasting evidence from Japan

Aman, Hiroyuki; Kasuga, Norihiro; Moriyasu, Hiroshi - In: Applied economics 50 (2018) 42, pp. 4522-4539

Persistent link: https://www.econbiz.de/10012061197

Was television responsible for a new generation of smokers?

Thomas, Michael - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 689-707

Persistent link: https://www.econbiz.de/10012120933

Can television bring down a dictator? : evidence from Chile’s “No” campaign

González, Felipe; Prem, Mounu - In: Journal of comparative economics : the journal of the … 46 (2018) 1, pp. 349-361

Persistent link: https://www.econbiz.de/10012109046

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