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Protecting market identity : when and how do organizations respond to consumers' devaluations?
Wang, Tao; Wezel, Filippo Carlo; Forgues, Bernard - In: Academy of Management journal : AMJ 59 (2016) 1, pp. 135-162
Persistent link: https://www.econbiz.de/10011453684
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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Be loyal but not addicted : effect of online game social migration on game loyalty and addiction
Wei, Hua; Wu, Na; Wang, Tao; Zhou, Zongkui; Cui, Nan; … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 343-351
Persistent link: https://www.econbiz.de/10011695117
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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Information revelation through bunching
Wang, Tao - In: Games and economic behavior 102 (2017), pp. 568-582
Persistent link: https://www.econbiz.de/10011792230
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Time-varying rating standards and the distorted incentives of credit rating agencies
Wang, Tao - In: Global credit review 6 (2016), pp. 21-39
Persistent link: https://www.econbiz.de/10011675411
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Competitive intelligence and disclosure of cost information in duopoly
Wang, Tao - In: Review of industrial organization 57 (2020) 3, pp. 665-699
Persistent link: https://www.econbiz.de/10012303682
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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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Rural-urban divide and identity conflicts of migrant Muslim students in Northwest China
Wang, Tao - In: Eurasian geography and economics 59 (2018) 2, pp. 224-245
Persistent link: https://www.econbiz.de/10012250076
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How to reduce opportunism through contractual governance in the cross-cultural supply chain context : evidence from Chinese exporters
Jia, Yu; Wang, Tao; Xiao, Kefeng; Guo, Chiquan - In: Industrial marketing management : the international … 91 (2020), pp. 323-337
Persistent link: https://www.econbiz.de/10012422238