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Loss is a loss, why categorize it? Mental accounting across cultures

Banerjee, Pronobesh; Chatterjee, Promothesh; Mishra, Sanjay - In: Journal of Consumer Behaviour 18 (2019) 2, pp. 77-88

Persistent link: https://www.econbiz.de/10012081480

Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand

Mishra, Sanjay; Singh, Surendra N.; Fang, Xiang; Yin, … - In: Journal of Product & Brand Management 26 (2017) 2, pp. 159-176

Purpose Co-branding is popular with partnerships between well-known and new brands. In a laboratory study, this paper aims to examine the effects of a single ally and multiple allies on quality perception of a brand. The results suggest that the quality perception of the new brand depends on the...

Persistent link: https://www.econbiz.de/10014896946

A comprehensive model of business social responsibility (BSR) for small scale enterprises in Indian context

Chahal, Hardeep; Mishra, Sanjay; Raina, Swati; Soni, Tarun - In: Journal of Small Business and Enterprise Development 21 (2014) 4, pp. 716-739

Purpose – The purpose of this paper is to develop comprehensive model of business social responsibility (BSR) for small-scale enterprises (SSEs) in Indian Context. Design/methodology/approach – The data were collected from 156 SSE owners/managers using snowball sampling method, operating in...

Persistent link: https://www.econbiz.de/10014903799

Determining the quality of conjoint analysis results using violation of a priori signs

Mishra, Sanjay; Umesh, U. N. - In: Journal of Business Research 58 (2005) 3, pp. 301-311

Persistent link: https://www.econbiz.de/10005466016

Efficient theory development and factor retention criteria: Abandon the `eigenvalue greater than one' criterion

Patil, Vivek H.; Singh, Surendra N.; Mishra, Sanjay; … - In: Journal of Business Research 61 (2008) 2, pp. 162-170

Persistent link: https://www.econbiz.de/10005466148

Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand

Mishra, Sanjay; Singh, Surendra N.; Fang, Xiang; Yin, … - In: The journal of product & brand management 26 (2017) 2, pp. 159-176

Persistent link: https://www.econbiz.de/10011700748

Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?

Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 509-518

Persistent link: https://www.econbiz.de/10011633873

Effects of employees' positive affective displays on customer loyalty intentions : an emotions-as-social-information perspective

Wang, Ze; Singh, Surendra N.; Li, Yexin Jessica; … - In: Academy of Management journal : AMJ 60 (2017) 1, pp. 109-129

Persistent link: https://www.econbiz.de/10011670969

When should we not expect attraction effect? : the moderating influence of analytic versus holistic thinking

Banerjee, Pronobesh; Chatterjee, Promothesh; Mishra, Sanjay - In: Journal of strategic marketing 28 (2020) 5, pp. 399-416

Persistent link: https://www.econbiz.de/10012313909

Attribute ratings and their impact on attraction and compromise effects

Banerjee, Pronobesh; Rakshit, Krishanu; Mishra, Sanjay; … - In: Marketing letters : a journal of research in marketing 35 (2024) 3, pp. 439-450

Persistent link: https://www.econbiz.de/10015125489