Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Dongwook Kim, Sanjay Mishra, Ze Wang, Surendra N. Singh
| Year of publication: |
October-December 2016
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|---|---|
| Authors: | Kim, Dongwook ; Mishra, Sanjay ; Wang, Ze ; Singh, Surendra N. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 4, p. 509-518
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| Subject: | Printwerbung | Print advertising | Zielgruppe | Target group | Ältere Menschen | Elderly people | Werbewirkung | Advertising effects | Sprache | Language | Kognition | Cognition | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2016.1262301 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633873