Purpose – This article seeks to advance a novel service network perspective, based on the service‐dominant logic, designated as service‐dominant networks (SDN). Design/methodology/approach – Service‐dominant logic components serve to build and describe SDN. Specifically, resources and...

Purpose Although humans are part of nature, the relationship between humans and nature is not well understood, neither in sustainable marketing nor in relationship marketing. Nature is damaged by humans, and a lot of natural resources coming from nature are taken for granted. The services...

Purpose – Service-dominant logic (S-D logic) has conceptualized value as value-in-context where context is defined as a “set of unique actors with unique reciprocal links among them” (Chandler & Vargo, 2011, p. 40). The chapter proposes a means of measuring value-in-context as experienced...