Showing 1 - 10 of 15
Purpose – This paper seeks to explore customer‐perceived relationship quality in a B2B setting, and to propose a conceptual model for this construct. Design/methodology/approach – An instrumental single case study design is adopted, and Eisenhardt's case study method for theory development...
Persistent link: https://www.econbiz.de/10014905215
Persistent link: https://www.econbiz.de/10003732318
Persistent link: https://www.econbiz.de/10011884486
Persistent link: https://www.econbiz.de/10011597874
A cross‐border shopping survey was mailed to 750 randomly selected Canadians, both Francophone and Anglophone, living in the Greater Montreal area. The survey sought to examine if the selected demographic characteristics were related to whether or not Canadian consumers cross‐border shop, to...
Persistent link: https://www.econbiz.de/10014766548
Investigates various benefits and challenges that retail firms perceive in global sourcing, and how those benefits and challenges differ in terms of firms’ demographic and managerial characteristics. Data were collected from 148 apparel retail firms. Three benefits factors (competitive...
Persistent link: https://www.econbiz.de/10014828009
Suggests that a significant trend affecting American society today is the dramatic rise in the number of persons aged over 65. Consequently, retailers are interested in knowing how this segment can be best served in the marketplace. Outlines a study which utilized person perception theory to...
Persistent link: https://www.econbiz.de/10014803858
Persistent link: https://www.econbiz.de/10005306432
The Co‐ordinated Management of Meaning (CMM) is a social constructionist theory of human action which provides insight into the structure and process of multi‐person decision making. In the CMM analysis presented here, the Hughes family′s vacation decision making supplies an episode within...
Persistent link: https://www.econbiz.de/10014723098
This study reports an empirical test of two involvement scales: Zaichkowsky’s personal involve‐ment inventory (PII) and Kapferer and Laurent’s consumer involve‐ment profile (CIP). The purpose of this study is to identify whether these two scales are applicable to financial services....
Persistent link: https://www.econbiz.de/10014760496