Showing 1 - 10 of 15
This research provides an empirically derived measurement model for customer contact, a widely used construct in service management. The model was created by applying two psychometric scaling techniques, Multidimensional Scaling (MDS) and the method of paired comparisons, and Content Analysis,...
Persistent link: https://www.econbiz.de/10009198275
This paper reports the results of a quasi-experiment designed to identify linkages between customer attributes and apology types in service recovery in informal resolution settings. Understanding these relationships is critical for enabling more effective and dynamic social relationships between...
Persistent link: https://www.econbiz.de/10011120157
This study compares consumer perceived risk between five e-service delivery systems and their traditional (non-Internet) counterparts over each stage of the buying cycle. Using a survey methodology, the authors find that in general consumers perceive e-services as riskier than traditional...
Persistent link: https://www.econbiz.de/10010545101
Purchase processes often require complex decision making and consumers frequently use Web information sources to support these decisions. However, increasing amounts of information can make finding appropriate information problematic. This information overload, coupled with decision complexity,...
Persistent link: https://www.econbiz.de/10010545119
Purpose: The customer contact approach to service has been at the core of service theory since the 1970s. It suggests that the potential operating efficiency of a service is inversely related to the extent of customer contact with the provider's operations and that various service design issues...
Persistent link: https://www.econbiz.de/10012278752
Looks at operations management with a particular focus on the west coast of the USA. Considers two aspects: the first being curriculum development and the second relating to teaching and research. Gives a detailed view of the type of courses offered in the field. Also gives details of research...
Persistent link: https://www.econbiz.de/10014790823
Persistent link: https://www.econbiz.de/10005339855
The literature on organization design has been dominated by descriptive models in its dealing with structure and operations. This paper takes an alternative view advocating the use of a normative model to be used in the design of service organizations. This model sees the extent of customer...
Persistent link: https://www.econbiz.de/10009197453
No abstract available.
Persistent link: https://www.econbiz.de/10009204135
Delivering high quality service during the service encounter is central to competitive advantage in service organizations. However, achieving such high quality while controlling for costs is a major challenge for service managers. The purpose of this paper is to present an approach for...
Persistent link: https://www.econbiz.de/10009218677