Purpose: The proliferation of customer-related data provides companies with numerous service opportunities to create customer value. The purpose of this study is to develop a framework to use this data to provide services. Design/methodology/approach: This study conducted four action research...

Purpose: The proliferation of (big) data provides numerous opportunities for service advances in practice, yet research on using data to advance service is at a nascent stage in the literature. Many studies have discussed phenomenological benefits of data to service. However, limited research...

Multiresponse optimization problems often involve incommensurate and conflicting responses. To obtain a satisfactory compromise in such a case, a decision maker (DM)'s preference information on the tradeoffs among the responses should be incorporated into the problem. This paper proposes an...

We explore an important problem in prioritizing product design alternatives, using a real-world case. Despite the importance of prioritization in the area of new product development, the development of systematic schemes has been limited and the concepts and methods developed in the decision...

In multiresponse surface optimization (MRSO), responses are often in conflict. To obtain a satisfactory compromise, the preference information of a decision maker (DM) on the tradeoffs among the responses should be incorporated into the problem. In most existing work, the DM expresses a...

A product-service system (PSS) is a novel type of business model that integrates products and services in a single system. It provides a strategic alternative to product-oriented economic growth and price-based competition in the global market. This research proposes a methodology to support the...